Exhibitor zone
Three days at the Gare Maritime to put your products in front of an audience that comes to discover, try out and choose, together with the City of Brussels, the Brussels Region and the cycling associations.
Dates, venue, contact and frequently asked questions: everything you need to prepare your participation.
Your contact
Frédéric Vermeulen
Exhibitor relations
Stand formats and rates: on request from your contact, with a proposal tailored to your project.
Fill in the application form on the Book a stand page and the Bike Brussels organisers will send you everything you need to know. You can also write to info@bike-brussels.be.
About two months before the fair you receive a fair manual by e-mail. It lets you order services and rent materials:
You can also complete your details online and post news items on the Bike Brussels website.
Frédéric Vermeulen, exhibitor relations — fv@bike-expo.be, +32 475 55 85 69.
For organisational questions: info@bike-brussels.be.
7 things which make your participation to the fair successful.
Their involvement, their knowledge of the sector, their expertise and their network of contacts.
Bike Brussels is organised in partnership with the City of Brussels, the Brussels-Capital Region and all the Belgian cycling associations, which promote the show to their members.
The size of the budget committed and the choice of the best media and channels to reach the target audience.
The campaign covers every channel that reaches the show’s audience, before and during the event.
They enable real economic development and genuine commercial exchanges between professionals from the sector.
The show brings your customers, your dealers and the people who decide on cycling infrastructure together in the same aisles.
Its location at the centre of the capital and at the centre of Europe, its accessibility, the quality of the exhibition halls, its reputation and its environment.
The Gare Maritime at Tour & Taxis, Rue Picard 7, 2 km from the Grand-Place: a landmark of urban regeneration at the heart of Brussels, capital of Europe.
The month of March is particularly well positioned, at the beginning of the season.
Friday 5 to Sunday 7 March 2027, at the start of the cycling season.
The products on show and everything around them at the fair: seminars, lectures, activities, test rides…
Visitors come to discover and test every kind of bike, as well as cycle-touring equipment.
Its professionalism and its experience.
Bike Brussels is organised by Initiatives & Développements sprl, which brings together two partners with complementary expertise.
Bike Brussels brings four audiences together in the same aisles: the general public, bike trade professionals, the public officials in charge of cycling infrastructure, and the mobility managers of companies and federations.
Practitioners with varying degrees of experience, experts and enthusiasts, families and individuals, the very young and the not-so-young, and the members of the cycling organisations active in Belgium.
Bike dealers interested in learning more about new products and services in the sector and keen to expand their range by meeting manufacturers looking for new markets and business opportunities.
Municipal, provincial, regional and federal officials, and the civil servants of the administrations responsible for bike-friendly developments.
The mobility managers at companies, federations, mutual health funds and professional associations.
Communication
Press, social media, street posters, the association network and VIP invitations: the campaign covers every channel that reaches the fair’s audience.
Print press, radio and television.
A campaign across all social networks, backed up by the fair’s website and the newsletter.
Posters in the streets and in railway, bus and metro stations.
A campaign targeting all the members of the partner associations and federations.
Official opening, awards ceremony and seminar: invitations go out to the Bike Brussels mailing list of more than 95,000 contacts.
+ 15,3 %
more cyclists in Brussels in one year
8 500
parcels delivered by bike every day
