COFIDIS
Cofidis unveils new colours as its cycling team turns 30
A new identity and a new jersey, debuted in Belgium at Le Samyn on the very day it was unveiled.
Exhibitor news
On 3 March 2026, Cofidis unveiled its new identity at the season launch of its cycling team. The historic red and yellow have been warmed up, and the symbol is now called “l’Élan”. That same day, the new jersey made its debut on Belgian roads at Le Samyn; the logo is rolling out across Europe in 2026, Belgium included.
This year Cofidis celebrates 30 years of its own team, now with men’s, women’s and para-cycling squads. In Belgium, the brand also backs La Flèche Wallonne, Liège-Bastogne-Liège and the Superprestige cyclocross series.
Come and see it at Bike Brussels, 5, 6 and 7 March 2027 at Gare Maritime (Tour & Taxis).
